Make your sound match your strategy
Workshops, scripts, and creative audio consulting that help brands sound more intentional, especially in an AI-saturated world.
Because when everything can be generated, clarity and craft matter more than ever.
What I Offer
Creative Audio Workshops
Practical training for better podcast ads.
I run practical, fun sessions on how to make ads sounds better, from creative workshops to university lectures. Whether it's a one-off class, a branded team session or a creative critique, I help people sharpen their ears, their scripts, and their storytelling.
Learn how to:
- Write ad scripts that feel natural and on- brand
- Direct voice talent for tone, pacing and clarity
- Avoid common creative pitfalls and elevate your sound
Ideal for brands, agencies, and podcast teams looking to improve the quality and performance of their audio ads.
Starting from £650 (virtual) / £950+ (in-person)
Guest lectures & custom sessions priced on request
Podcast Ad Script Audits
What people say about working with me
KAY HSU
Head of Creative Lab
Spotify
Esther is a breath of fresh air in all the ways that you would want on your team, in a peer and as partners, both internal and with clients. She is a talented and tenured producer and project manager with expertise in podcasts and music and has since expanded her skill set to include creative strategy and content development.
She was responsible for shepherding all of our creative content franchises on the Creative Lab, leveraging her copy writing skills and creative mind to help identify the best to highlight. She is optimistic, hard working and talented - but what makes her special is her grace. She is such a thoughtful, kind, and lights up a room with her calm demeanour. Esther is the kind of talent and personality that any company would be lucky to have!
DANIELLE STEPHENS
Executive Producer
The Guardian
Esther is incredibly creative when it comes to audio and writing. She excels in bringing words on a page to life, and is caring and diligent in making sure that right voices represent a story.
MUYIWA OLAREWAJU
Station Manager
Premier Gospel
Esther is an exceptional talent who not only excelled as a producer but also went on to create and present the most successful podcast for young people that our radio station has ever produced.
Esther possesses a unique blend of passion, professionalism, and innovation.
Her organisational skills, attention to detail, and ability to manage multiple projects simultaneously were instrumental in the success of our flagship show. She consistently delivered high-quality content, ensuring that each episode was engaging, informative, and well-produced.
Her ability to connect with guests, artists, and other team members was remarkable, fostering a collaborative and supportive environment.
Furthermore, Esther demonstrated exceptional leadership skills, often taking the initiative to mentor and guide other team members. She is an asset to any organisation, bringing a unique perspective, a strong work ethic, and a genuine passion for creating impactful content.
Why work with me?
I help brands sound more intentional and more human.
With over a decade of experience in TV and branded audio, I’ve written and evaluated over 600 podcast ads at Spotify, trained production teams across markets, and led creative workshops that cut through the noise.
At The Guardian, I produced editorial long-form podcasts. At Premier Gospel, I wrote, produced, and presented live shows.
And now, I help brands and creators shape how they sound in ads, intros, and everything in between.
In a world where AI can write scripts in seconds, my value is knowing how to recognise and create what makes audio good. I bring deep understanding of creative best practices, tone, pacing, and brand voice and I teach teams how to use them. Whether I’m reviewing a script, rewriting an ad, or leading a workshop, I help people make intentional choices that elevate their sound.
Because anyone can make noise. But building branded audio that feels clear, confident and creatively aligned? That still takes a trained ear.